Understanding and interpreting financial data Coursework

Understanding and interpreting financial data - Coursework Example The vast competition and globalization that businesses face today means necessary steps to ensure continuous growth must be put in place. One method of doing this is the analysis of financial ratios. In this case, Bravo Ltd can obtain financial ratios using their latest financial statements and comparing the results with a competing business within the same industry. Alternatively, a business with the best business practice and a good track record is chosen as a benchmark for Bravo Ltd's improvement.It is a tool for interpreting the financial statements to assess financial and management performance. There are several types of financial ratios available that will benefit Bravo Ltd: Liquidity Ratios, Asset Management Ratios, Profitability Ratios and Gearing Ratios. Each ratio is measured differently and used according to the necessary analysis needed. This measures the ability of Bravo Ltd to meet its short-term financial liabilities as they fall due. It is of particular interest if Bravo Ltd wishes to extend its short-term credit facilities. There are two kinds of Liquidity Ratio - Current Ratio and Quick Ratio.Stocks are excluded in the calculation because stocks may include items that have uncertain liquidation values. Ideally, a ratio of 2 is considered safe for the former while a ratio below 1 is recommended for the latter.This measures how well Bravo Ltd utilizes its assets for the benefit of its business. Having a sound ratio will ensure that Bravo Ltd is better received by would-be investors. We will look at Inventory Turnover, Receivables Turnover, Average Collection Period and Fixed Asset Turnover. Inventory Turnover = Cost of Goods Sold / Inventory Receivables Turnover = Credit Sales / Accounts Receivables Average Collection Period = 365 / Receivables Turnover Fixed Asset Turnover = Sales / Fixed Assets Generally, a high turnover ratio is preferred. 2.3 Profitability Ratio There are several ratios available that can measure the ability of Bravo Ltd to generate profits from its sales. These include Gross Profit Margin, Return on Assets and Return on Equity. Gross Profit Margin = (Sales - Cost of Goods Sold) / Sales Return on Assets = Net Income / Total Assets Return on Equity = Net Income / Shareholders' Equity A good profit margin is essential in any form of business to ensure there is always enough cash to run its operations. Thus, it is also important that receivables are collected on a timely basis. 2.4 Gearing Ratio This assesses the financial risk of Bravo Ltd. A high gearing ratio poses risks if Bravo Ltd is unable to meet its financial obligations as this can very well lead to bankruptcy. Therefore, it is important that this is constantly monitored. The ratio is used is Debt to Equity Ratio. 3 FINDINGS RATIO 2007 ('000) 2008 ('000) Working Result Working Result Current Ratio 1770 / 560 3.16 2490 / 840 2.96 Quick Ratio 1770 - 930 / 560 1.50 2490 - 1250 / 840 1.48 Inventory Turnover 3020 / 1770 1.71 4550 / 2490 1.83 Receivables Turnover 4940 / 820 6.02 6850 / 1230 5.57 Average Collection Period 365 / 6.02 60 Days 365 / 5.57 66 Days Fixed Asset Turnover 4940 / 2600 1.90 6850 / 3210 2.13 Gross Profit Margin 1920 / 4940 39% 2300 / 6850 34% Return on Assets 460 / 4370 11% 450 / 5700 8% Return on Equity 460 / 3810 12% 450 / 4860 9% Debt to Equity 560 / 3810 15% 840 / 4860 17% Our findings show that Bravo Ltd has a good Liquidity Ratio. Its Current Ratio is 2.96 (3.16 in 2007) and its Quick Ratio is 1.48 (1.50 in 2007). This means Bravo Ltd is more than able to generate enough cash to settle its short-term liabilities. There has only been a slight change in its Liquidity Ratio over two years. As a guide, a current

Media Connections to Appearance vs. Reality Essay Example for Free

Media Connections to Appearance vs. Reality Essay Themes are the framework of works of art. Just like a backbone in humans is needed to provide support and aid movement, a theme is used to send a message across to the audience and provide the means used to send it. Appearance vs. reality is a theme most commonly used in writing. It requires the audience to think about the fact that the piece of art they have just read or seen has more to it. This theme is used in Nadine Gordimer’s â€Å"Once Upon a Time†, Julio Polanco’s â€Å"Identity† and American rock band Evanescence’s song, â€Å"Everybody’s fool†. It is used in the plot of each work to give three major underlying messages. The first is that appearance exists to hide the truth, the second is that reality is often a harsher world and the lastly, they use it as an umbrella to express their feelings and thoughts. Reality is the state of things as they actually exist. Appearance on the other hand, was made to cover up reality. There only reason as to why the original, fixed state of things has to be altered is to hide the truth. For instance, the main characters of Gordimer’s story are a family living in a suburb that are racist but try not to make it seem so. They put up a silhouette of an intruder as a warning to future burglars. The silhouette is neither black nor white proving that the family is not racist (Godimer). The possible burglars the family was expecting were the coloured people from the other side of town. This is racist because they see them as harmful because of their colour. Likewise, Julio Polanco’s poem also shows that there is something hidden under all the glamour and falsity that is appearance. It is about pretty flowers that are â€Å"always watered, fed but harnessed to a pot of dirt† (Polanco). The flowers appear better off because they are being taken care of but in reality, they are not truly happy because they are not free. Lastly, Evanescence again reinforces this idea through the behaviour discussed in their song. They describe how one alters their behaviour when around others. The person has â€Å"no flaws when they are pretending† (Lee). This is because they use their changed behaviour to cover up their true imperfect selves. Appearances are often made because it is an easier alternative to the real thing. Life is full of hardships, struggle and anxiety which one must face almost daily. This becomes too difficult for people and they create an idealistic way of life which appears easier and better. For example, in Gordimer’s story, the family does not want to face violence from the coloured people. â€Å"There were riots, but these were outside the city, where people of another color were quartered† (Godimer). Due to this, the family creates a safe home with lots of security reinforcements and this keeps the danger out so they do not have to face it. Similarly, Evanescence’s song tells readers about a character who covers up their true personality. They sing â€Å"without the mask where will you hide? Can’t find yourself lost in your lie† (Lee). The person creates a new self- image because they probably did not like who they used to be. In like manner, Julio Polanco makes an even stronger point of the harshness of reality with descriptive words in his poem. The flowers are well kept and cared for unlike the weed that is â€Å"exposed to the madness of the vast, eternal sky† (Polanco). The condition the weed grows in is harsh so even though the flower is not free, it lives in a safer environment. Appearance is also used broadly by the writers as a metaphor to express their opinions on political or social issues. Gordimer’s story expresses her opinion on a political issue while the topic of both Polanco and Evanescence’s work is based on social issues. On one hand, â€Å"Once Upon a Time† may feel like a children’s tale but it is really showing how she feels like a children’s tale but it is really showing how she feels about apartheid in South Africa (CITE). The story is written in simple language but it has a serious undertone as to the consequences of racial segregation. The colours people are not the only ones affected by racism. Racism has an effect on everyone involved. In her story, Gordimer expressed this using the death of the son (Godimer). Her opinion is that apartheid benefits no one. On the other hand, Julio Polanco writes about a social issue. In his poem he says, â€Å"I’d rather be a tall ugly weed† (Polanco). This is an extended metaphor used to show how the narrator prefers being strong and free while suffering hardship as opposed to being under the rule of another. Julio Polanco shows that he believes in the right of freedom. By the same token, Evanescence’s style in their lyrics voices their opinion on hypocrites. They think these kinds of people go from fooling everyone to becoming â€Å"everyone’s fool† (Lee). In conclusion, these artists use the theme to express themselves. Deeper thoughts are stimulated in the audience when the theme of appearance vs. reality is used. It is a message within a message. Nadine Gordimer, Julio Polanco and Evanescence are only a few of the artists who use this theme. In their works, they show that appearance is only serves as a blindfold to the truth; appearance exists because reality can become too hard to face and lastly, use it as a means of expression. The theme of appearance vs. reality is like a matryoshka doll, the message is there, you just have to go through all the other layers. Works Cited Gordimer, Nadine. â€Å"Once Upon a Time†. Hot Elements of Literature Sixth Course – British Literature. Nexus learning. Web. 14 Jan. 2013. Lee, Amy. Lyrics. â€Å"Everybody’s fool†. Fallen. CD. Wind up. 2004. Azlyrics. Web. 18 Jan. 2013. Nadine Gordimer and the South African Experience. Nadine Gordimer and the South African Experience. N.p., n.d. Web. 17 Jan. 2013. Polanco, Julio. â€Å"Identity†. Bread loaf poetry exchange. PB works, 2011. Web. 18 Jan. 2013.

The Mask :: essays research papers

The Mask The mask is a form of deception or illusion. Sometimes, it can be worn as both. It hides the true emotions of slaves, keeping the slave master from knowing what is going on in their minds. The mask also allows the slave to have an identity without the master’s detection. The mask gives the illusion that the slave is exactly how the masters believe, ignorant, incapable of true emotion, and unable to think for themselves. A perfect depiction of the mask can be found in Charles Chestnutt’s The Passing of Grandison. Colonel, Grandison’s master, believed that he would never try to escape if allowed to go on a journey with his son, Dick. The colonel recommends to Dick that he bring Grandison along on his travels. â€Å"What’s the matter with Grandison?† suggested the colonel. â€Å" He’s handy enough, and I reckon we can trust him. He’s too fond of good eating to risk losing his regular meals; besides, he’s sweet on your mother’s maid, Betty†¦Ã¢â‚¬  ( 536) The colonel’s belief in Grandison as a faithful servant, proves that he was in fact deceived by the mask that Grandison was wearing. In another passage, colonel is discussing with Grandison if he feels better off than the free negroes that don’t have â€Å" no kind master to look after them and no mistress to give them medicine.† Grandison replies with an answer that reflecting his accomadation to colonel. â€Å" Well, I sh’d jes reckon I is better off, suh, dan dem low- down free niggers, suh! Ef anybody ax’em who dey B’long ter, dey has ter say nobody, er e’se lie erbout it. Anybody ax me who I B’longs ter, I ain’ got no ‘casion ter be shame ‘ter tell ‘em, no, suh, ‘deed I ain’, suh!† (536) By Grandison replying in this matter, he used the mask to deceive the colonel and fool him into thinking that he never thought about being free. He was able to make the colonel believe that he was indeed content. Not only was Grandison able to fool the colonel with the mask, but he was able to fool Dick as well. While they were up north, Dick warned Grandison about the abolitionists. He also tells him that it is his opportunity to see how the free negroes live. Dick asks Grandison if he met any of them. â€Å"Yas, suh, I’s seen some of ‘em. But I don’ keer nuffin fer ‘em, suh.

Technology and Its Impacts on Society

Introduction:Changes have been described as essential functions to human life in the society. Changes are inevitable as man and the society continue to exist. Technology and inventions are spearheaded by man and interact with the society to bring about the necessary social changes. Each year, various technological inventions that are embraced which leads to their steadily increasing impacts on the social aspects within the society.Technology advancement therefore has become essential in shaping the society as it has traversed virtually all aspects of human life. Technological innovations are responsible for the new social themes being experienced within the modern society. It is therefore important to note that new technologies will impact on the choices we make, how we lead our lives, and on how we interact with others. The internet and the mass media in particular have led to far reaching implications especially in matters to do with inter-personal communication and the general soc iological aspect within the society.This paper shall focus on how technological advances have impacted on the society and interpersonal communication.The Internet and Mass media:In the recent past, the use of the internet has drastically increased. Studies have shown that in the case of the United States, which is the world’s leading nation in internet use, the internet use had risen from 66% to 73% in 2006[1]. In the survey, it was revealed that about 70% of adult Americans were internet users. Though the United States is the world’s leader in internet use, other countries around the world are quickly adapting the trend and the internet use has gained considerably. It is no wonder that e-communications are being incorporated as crucial in effecting behavioural and social changes within the society[2].Internet has disregarded geographical distances and separations in this new world order, as borders no longer have great impact on limiting people’s activities. Pe ople are encouraged to participate and contribute on different aspects which have drawn different experiences and pooled resources together. Actions and reactions have become instantaneous in cyberspace and this has made internet to be more gratifying and attractive. The resultant effect is that internet has impacted our society in almost all areas of human endeavours.The problem is that the impact has been both positive and negative and as such, caution has been advocated as a means in which citizens should approach the internet[3]. In matters of communication, technological advancement has been experienced in immeasurable quantities. There have been tremendous developments in the mass media industry including TV, radio, newspapers, telephone and wireless gadgets that have facilitated the communication between individuals. Advance research has led to development of space technologies and satellites which are used for communication thereby adding to the sophistication of the industr y. The geographical distance between individuals is no longer an issue as the technology has come to fill the gap[4].The Impacts of the internet and mass media on the society:It is a matter of fact that easy access to the internet, which includes the availability of personal computers with rather cheap prices, introduction of reliable internet services and establishment of internet cafes has changed the nature of people’s connection to each other in their social field. Physical proximity is no longer an essential in communicating to one another face to face. Technology has made it easier for rapid connections across long distances and people are now in a position to write electronic mails that are transmitted virtually immediately throughout the globe[5].Eskicumali argues that there are various aspects of the lives of individuals, especially the young people which have been altered by the internet. The basic nature of their relationships with one another has been greatly infl uenced by the internet. This is due to the reason that there has been a global diffusion of information and communication technologies that has expanded the domain of ‘absent presence’ which in turn has resulted to an erosion of face to face community centred relationships[6]. The internet has created new type of social relations and virtual communities that has not been formed ever since.These virtual communities are social network of individuals who interact through specific media, and potentially crossing geographical and political boundaries, so as to pursue mutual goals and interests. The internet has also impacted the social system in form of communication[7]. There is diversity in the internet-mediated communication which is displayed in different sectors such as politics, art, family, and mass media among others. It has become the bearer of different kinds of communication. This is due to several features of internet’s technical and textual structure whic h has promised to have a crucial impact on communication[8].Technology is said to be providing a link between individuals located at different parts of the world but at the same time, it can be argued that the same technology is creating enclaves for these same individuals. The use of technology can lead to situations whereby individuals find themselves glued to the use of modern technology and having little or no time to spend with others. The internet in particular has led to the development of social network sites which alienates individuals from socializing with their close friends and relatives as they are glued to chat-rooms with ‘distant’ friends[9].Interpersonal Communication:Technology can be used to either enhance or inhibit any given aspect of human life. It is however the interpersonal communication that would feel the effects of technology first. Historically, the modes of communication have been changing over time in line with the evolution of the society. People dispersed in various parts of the world and verbal communication was altered to letter writing so as ensure that there was communication. Individuals came with inventions on how to carry out the conversation as well as written communication amongst two members that were geographically apart. The telephone came up and most individuals thought that now the other forms of communication would become obsolete[10].With family and friends relocating to different parts of the globe, the telephone technology came in as a blessing in ensuring that family and friends could still stay in touch irrespective of the geographical barriers. The advent of computers has simplified communication even further by bringing to the forefront the concept of instant messaging between individuals who are millions of miles apart[11].   It should be noted that any advancement of technology in communication does not replace the existing one as each is capable of surviving by its own rules providing vari ous options to the individuals.The impact of technology on the interpersonal communication has also come with its demerits. Individuals have tended to side with the use of technology in communicating hence loosing on the ‘personal touch’ which is very essential in the communication process. Technology has provided room for individuals to loose the art of effective communication which can only be realized through face to face communication. This is accomplished by body language, eye contact, and any other observable feature when communicating. Social cowards are able to hide behind technology to air their disagreements as the technology offers some sort of false sense of security and ambiguity[12].Conclusion:The advancement in technology is often meant to better the lives of human beings. Nevertheless, the impacts of technological advancement come in two folds — advantages and disadvantages. What is important though is to look at the differences between the advant ages and the disadvantages in order to evaluate the net effect of the technology on human society. The advancement that has been made in the communication sector is great and has had far reaching impacts on the society in general. The internet in particular has led to critical impacts in the sharing of information as well as reducing the world into a global village where communication becomes instantaneous irrespective of the geographical distance between the communicating parties.With advancement in technology, interpersonal communication has been greatly affected since individuals have turned to the ‘faceless’ technology to communicate. This has had its merits and demerits. Though technology has eased the communication, the effectiveness of the communication has greatly been hampered. Though technology has two sides just like any other issue that may come up in the society, its merits especially in the communication sector are greater than the associated disadvantages . Technology is here to stay and it is bound to influence virtually all aspects of our lives. The internet for instance is ubiquitous in everyday life and its impacts are far from over given that technology is usually cumulative.Bibliography:Bergschneider, Veronica. Technology's influence on interpersonal communication, (2010). Retrieved on 20th May 2010 from;http://www.helium.com/items/1567920-technology-for-communicatingEskicumali, Ahmet. The Effects of Internet Cafes on Social Change in Turkey: The Case of Hendek. The Turkish Online Journal of Educational Technology, (2010). vol.9, no. 2, pp. 1-9Friedenfels, Roxanne. Social Change: An Anthology. Rowman & Littlefield. ISBN 1882289595, 9781882289592, (1998).Kedem, Carmella. The Social Impact of the Internet on Our Society, (1999), Retrieved on 20th May 2010 from; http://www.math.umd.edu/~bnk/CAR/project.htmLin, Carolyn, A. & David J. Atkin. Communication technology and social change: theory and implications. Routledge. ISBN 0805856 137, 9780805856132, (2007).Schiavo, Renata. The rise of e-health: Current trends and topics on online health communications, Journal of Medical Marketing (2008). Vol 8, pp 9-18.Westwood, Douglass. Impact of Technology Change. (2010). Retrieved on 20th May 2010 from;http://www.sociologyguide.com/social-change/impact-of-technology-change.php. [1] Renata Schiavo. The rise of e-health: Current trends and topics on online health communications, Journal of Medical Marketing (2008). Vol 8, p 10 [2] Ibid p 11 [3] Carmella Kedem. The Social Impact of the Internet on Our Society, (1999), Retrieved on 20th May 2010 from; http://www.math.umd.edu/~bnk/CAR/project.htm para 1 [4] Douglass Westwood. Impact of Technology Change, (2010). Retrieved on 20th May 2010 from;http://www.sociologyguide.com/social-change/impact-of-technology-change.php. para 4[5] Ahmet Eskicumali. The Effects of Internet Cafes on Social Change in Turkey: The Case of Hendek. The Turkish Online Journal of Educational Technology, (2010). vol.9, no. 2, p 2 [6] Ibid p 6 [7] Carolyn A. Lin & David J. Atkin. Communication technology and social change: theory and implications. Routledge. ISBN 0805856137, 9780805856132, (2007) p 175. [8] Roxanne Friedenfels. Social Change: An Anthology. Rowman & Littlefield. ISBN 1882289595, 9781882289592, (1998) p 65 [9] Ahmet Eskicumali . The Effects of Internet Cafes on Social Change in Turkey: The Case of Hendek. The Turkish Online Journal of Educational Technology, (2010). vol.9, no. 2, p 7 [10] Carolyn A. Lin & David J. Atkin. Communication technology and social change: theory and implications. Routledge. ISBN 0805856137,   (2007) p 190. [11] Veronica Bergschneider. Technology's influence on interpersonal communication, (2010). Retrieved on 20th May 2010 from;http://www.helium.com/items/1567920-technology-for-communicating para 3 [12] Carolyn A. Lin & David J. Atkin. Communication technology and social change: theory and implications. Routledge. ISBN 0805856137, 9780805856132, (2007) p 236

The Impact Of Personality And Gender Of Branding Decisions

Personality and gender have an impact on branding decisions and reactions by consumers. Therefore, it would serve businesses well if products and services are shaped around customer preferences, knowing their unique and particular needs, and their sense of aesthetics. An evidence to support this contention is a study called ‘visual marketing’ in which participants were shown a slide containing stimuli for testing while an eye-tracking equipment monitored their eye movements. Afterwards, they were asked to indicate how much they liked/disliked the stimuli.Results showed that there is a clear correlation between the number of fixations on an image and subsequent spontaneous and prompted recall of that stimulus. There is also a better recall of images the participants had liked. This means, therefore, that when advertising or branding a product, the emphasis should be the need to know and understand the target audience, and what they like to see. Factors like space, color, imagery or details were found to have an effect on the beholder.For example, children would associate dark colors with negative emotions while happy emotions for bright ones. They would also prefer large figures to smaller ones. While the marketing rule stipulates that the costumer should always be the focus, however, the factor of the creator and the â€Å"production aesthetic† may deter the accomplishment of this end. Creatives tend to impose their personalities in their creations. Each creative has his/her own sense of self which always, consciously or unconsciously, come out through the work.Behind the brands out there in the market could be the reflection of personalities of the creatives who made them. An implication of this is that creatives will tend to produce work that reflects their own career aspirations, creative impulses, ethics and beliefs. They would produce advertising that appeal to themselves. They would produce work that they find appealing and interesting to them instead of to the consumers, contradictory to the marketing idea that the consumer preferences should take precedence over that of the creatives.Aside from aesthetic preferences, the gender of the creative also affects the branding of products. Gender affects the graphic expression of the individual. One’s shape, color, detailing and perspective preferences are usually associated with the gender one belongs to. To ensure that the product or service appeals to the target consumer, the ‘production aesthetic’ and the ‘preference aesthetic’ should be the same.The personality and gender of the creatives should be aligned with the consumers. Recruiters should hire marketing staff members whose personalities and genders are congruent to the external stakeholders. In an era of high competition, delivering products that appeal to specific customer segments is a high priority. Reference for the journal: Authors: Moss, Gloria Source: The Journal of Bra nd Management, Volume 14, Number 4, 1 April 2007 , pp. 279-300 Publisher: Palgrave Macmillan

Geography of Burma or Myanmar

Geography of Burma or Myanmar Population: 53,414,374 (July 2010 estimate)Capital: Rangoon (Yangon)Bordering Countries: Bangladesh, China, India, Laos, and ThailandLand Area: 261,228 square miles (676,578 sq km)Coastline: 1,199 miles (1,930 km)Highest Point: Hkakabo Razi at 19,295 feet (5,881 m)Burma, officially called the Union of Burma, is the largest country by area located in Southeast Asia. Burma is also known as Myanmar. Burma comes from the Burmese word Bamar which is the local word for Myanmar. Both words refer to the majority of the population being Burman. Since British colonial times, the country has been known as Burma in English however, in 1989, the military government in the country changed many of the English translations and changed the name to Myanmar. Today, countries and world organizations have decided on their own which name to use for the country. The United Nations for example, calls it Myanmar, while many English speaking countries call it Burma.History of BurmaBurmas early history is domi nated by the successive rule of several different Burman dynasties. The first of these to unify the country was the Bagan Dynasty in 1044 CE. During their rule, Theravada Buddhism rose in Burma and a large city with pagodas and Buddhist monasteries was built along the Irrawaddy River. In 1287, however, the Mongols destroyed the city and took control of the area.In the 15th century, the Taungoo Dynasty, another Burman dynasty, regained control of Burma and according to the U.S. Department of State, established a large multi-ethnic kingdom that was focused on expansion and the conquest of Mongol territory. The Taungoo Dynasty lasted from 1486 to 1752.In 1752, the Taungoo Dynasty, was replaced by the Konbaung, the third and final Burman dynasty. During Konbaung rule, Burma underwent several wars and was invaded four times by China and three times by the British. In 1824, the British began their formal conquest of Burma and in 1885, it gained full control of Burma after annexing it to British India.During World War II, the 30 Comrades, a group of Burmes e nationalists, attempted to drive out the British, but in 1945 the Burmese Army joined British and U.S. troops in an effort to force out the Japanese. After WWII, Burma again pushed for independence and in 1947 a constitution was completed followed by full independence in 1948.From 1948 to 1962, Burma had a democratic government but there was widespread political instability within the country. In 1962, a military coup took over Burma and established a military government. Throughout the rest of the 1960s and into the 1970s and 1980s, Burma was politically, socially and economically unstable. In 1990, parliamentary elections took place but the military regime refused to acknowledge the results.During the early 2000s, the military regime remained in control of Burma despite several attempts for overthrow and protests in favor of a more democratic government. On August 13, 2010, the military government announced that parliamentary elections would take place on November 7, 2010.Government of BurmaToday Burmas government is still a military regime that has seven administrative divisions and seven states. Its executive branch is made u p of a chief of state and head of government, while its legislative branch is a unicameral Peoples Assembly. It was elected in 1990, but the military regime never allowed it to be seated. Burmas judicial branch consists of remnants from the British colonial era but the country has no fair trial guarantees for its citizens.Economics and Land Use in BurmaBecause of stringent government controls, Burmas economy is unstable and much of its population lives in poverty. Burma is however, rich in natural resources and there is some industry in the country. As such, much of this industry is based on agriculture and the processing of its minerals and other resources. Industry includes agricultural processing, wood and wood products, copper, tin, tungsten, iron, cement, construction materials, pharmaceuticals, fertilizer, oil and natural gas, garments, jade and gems. Agricultural products are rice, pulses, beans, sesame, groundnuts, sugarcane, hardwood, fish and fish products.Geography and Climate of BurmaBurma has a long coastline that borders the Andaman Sea and the Bay of Bengal. Its topography i s dominated by central lowlands that are ringed by steep, rugged coastal mountains. The highest point in Burma is Hkakabo Razi at 19,295 feet (5,881 m). The climate of Burma is considered tropical monsoon and as such it has hot, humid summers with rain from June to September and dry mild winters from December to April. Burma is also prone to hazardous weather like cyclones. For example in May 2008, Cyclone Nargis hit the countrys Irrawaddy and Rangoon divisions, wiped out entire villages and left 138,000 people dead or missing.ReferencesCentral Intelligence Agency. (3 August 2010). CIA - The World Factbook - Burma. Retrieved from: https://www.cia.gov/library/publications/the-world-factbook/geos/bm.htmlInfoplease.com. (n.d.). Myanmar: History, Geography, Government, and Culture- Infoplease.com. Retrieved from: infoplease.com/ipa/A0107808.html#axzz0wnnr8CKBUnited States Department of State. (28 July 2010). Burma. Retrieved from: state.gov/r/pa/ei/bgn/35910.htmWikipedia.com. (16 August 2010). Burma - Wikipedia, the Free Encyclopedia. Retrieved from: http://en.wikipedi a.org/wiki/Burma

Causes of the French Indian War

Causes of the French Indian War In 1748, the War of the Austrian Succession came to a conclusion with the Treaty of Aix-la-Chapelle. During the course of the eight-year conflict, France, Prussia, and Spain had squared off against Austria, Britain, Russia, and the Low Countries. When the treaty was signed, many of the underlying issues of the conflict remained unresolved including those of expanding empires and Prussias seizure of Silesia. In the negotiations, many captured colonial outposts were returned to their original owners, such as Madras to the British and Louisbourg to the French, while the trading rivalries that had helped cause the war were ignored. Due to this relatively inconclusive result, the treaty was considered by many to a peace without victory with international tensions remaining high among the recent combatants. The Situation in North America Known as King Georges War in the North American colonies, the conflict had seen colonial troops mount a daring and successful attempt to capture the French fortress of Louisbourg on Cape Breton Island. The return of the fortress was a point of concern and ire among the colonists when peace was declared. While the British colonies occupied much of the Atlantic coast, they were effectively surrounded by French lands to the north and west. To control this vast expanse of territory extending from the mouth of the St. Lawrence down to the Mississippi Delta, the French built a string of outposts and forts from the western Great Lakes down to the Gulf of Mexico. The location of this line left a wide area between the French garrisons and the crest of the Appalachian Mountains to the east. This territory, largely drained by the Ohio River, was claimed by the French but was increasingly filling with British settlers as they pushed over the mountains. This was largely due to the burgeoning population of the British colonies which in 1754 contained around 1,160,000 white inhabitants as well as another 300,000 slaves. These numbers dwarfed the population of New France which totaled around 55,000 in present-day Canada and another 25,000 in other areas. Caught between these rival empires were the Native Americans, of which the Iroquois Confederacy was the most powerful. Initially consisting of the Mohawk, Seneca, Oneida, Onondaga, and Cayuga, the group later became the Six Nations with the addition of the Tuscarora. United, their territory extended between the French and British from the upper reaches of the Hudson River west into the Ohio basin. While officially neutral, the Six Nations were courted by both European powers and frequently traded with whichever side was convenient. The French Stake Their Claim In an effort to assert their control over the Ohio Country, the governor of New France, the Marquis de La Galissonià ¨re, dispatched Captain Pierre Joseph Cà ©loron de Blainville in 1749 to restore and mark the border. Departing Montreal, his expedition of around 270 men moved through present-day western New York and Pennsylvania. As it progressed, he placed lead plates announcing Frances claim to the land at the mouths of several creeks and rivers. Reaching Logstown on the Ohio River, he evicted several British traders and admonished the Native Americans against trading with anyone but the French. After passing present-day Cincinnati, he turned north and returned to Montreal. Despite Cà ©lorons expedition, British settlers continued to push over the mountains, especially those from Virginia. This was backed by the colonial government of Virginia who granted land in the Ohio Country to the Ohio Land Company. Dispatching surveyor Christopher Gist, the company began scouting the region and received permission from the Native Americans to fortify the trading post at Logstown. Aware of these increasing British incursions, the new governor of New France, the Marquis de Duquesne, sent Paul Marin de la Malgue to the area with 2,000 men in 1753 to built a new series of forts. The first of these was built at Presque Isle on Lake Erie (Erie, PA), with another twelve miles south at French Creek (Fort Le Boeuf). Pushing down the Allegheny River, Marin captured the trading post at Venango and built Fort Machault. The Iroquois were alarmed by these actions and complained to British Indian agent Sir William Johnson. The British Response As Marin was constructing his outposts, the lieutenant governor of Virginia, Robert Dinwiddie, became increasingly concerned. Lobbying for the building of a similar string of forts, he received permission provided that he first assert British rights to the French. To do so, he dispatched young Major George Washington on October 31, 1753. Traveling north with Gist, Washington paused at the Forks of the Ohio where the Allegheny and Monongahela Rivers came together to form the Ohio. Reaching Logstown, the party was joined by Tanaghrisson (Half King), a Seneca chief who disliked the French. The party ultimately reached Fort Le Boeuf on December 12 and Washington met with Jacques Legardeur de Saint-Pierre. Presenting an order from Dinwiddie requiring the French to depart, Washington received a negative reply from Legarduer. Returning to Virginia, Washington informed Dinwiddie of the situation. First Shots Prior to Washingtons return, Dinwiddie dispatched a small party of men under William Trent to begin building a fort at the Forks of the Ohio. Arriving in February 1754, they constructed a small stockade but were forced out by a French force led by Claude-Pierre Pecaudy de Contrecoeur in April. Taking possession of the site, they began constructing a new base dubbed Fort Duquesne. After presenting his report in Williamsburg, Washington was ordered to return to the forks with a larger force to aid Trent in his work. Learning of the French force en route, he pressed on with the support of Tanaghrisson. Arriving at Great Meadows, approximately 35 miles south of Fort Duquesne, Washington halted as he knew he was badly outnumbered. Establishing a base camp in the meadows, Washington began exploring the area while waiting for reinforcements. Three days later, he was alerted to the approach of a French scouting party. Assessing the situation, Washington was advised to attack by Tanaghrisson. Agreeing, Washington and approximately 40 of his men marched through the night and foul weather. Finding the French camped in a narrow valley, the British surrounded their position and opened fire. In the resulting Battle of Jumonville Glen, Washingtons men killed 10 French soldiers and captured 21, including their commander Ensign Joseph Coulon de Villiers de Jumonville. After the battle, as Washington was interrogating Jumonville, Tanaghrisson walked up and struck the French officer in the head killing him. Anticipating a French counterattack, Washington fell back to Great Meadows and built a crude stockade known as Fort Necessity. Though reinforced, he remained outnumbered when Captain Louis Coulon de Villiers arrived at Great Meadows with 700 men on July 1. Beginning the Battle of Great Meadows, Coulon was able to quickly compel Washington to surrender. Allowed to withdraw with his men, Washington departed the area on July 4. The Albany Congress While events were unfolding on the frontier, the northern colonies were becoming increasingly concerned about French activities. Gathering in the summer of 1754, representatives from the various British colonies came together in Albany to discuss plans for mutual defense and to renew their agreements with the Iroquois which were known as the Covenant Chain. In the talks, Iroquois representative Chief Hendrick requested the re-appointment of Johnson and expressed concern over British and French activities. His concerns were largely placated and the Six Nations representatives departed after the ritual presentation of presents. The representatives also debated a plan for uniting the colonies under a single government for mutual defense and administration. Dubbed the Albany Plan of Union, it required an Act of Parliament to implement as well as the support of the colonial legislatures. The brainchild of Benjamin Franklin, the plan received little support among the individual legislatures and was not addressed by Parliament in London. British Plans for 1755 Though war with France had not been formally declared, the British government, led by the Duke of Newcastle, made plans for a series of campaigns in 1755 designed to reduce French influence in North America. While Major General Edward Braddock was to lead a large force against Fort Duquesne, Sir William Johnson was to advance up Lakes George and Champlain to capture Fort St. Frà ©dà ©ric (Crown Point). In addition to these efforts, Governor William Shirley, made a major general, was tasked with reinforcing Fort Oswego in western New York before moving against Fort Niagara. To the east, Lieutenant Colonel Robert Monckton was ordered to capture Fort Beausà ©jour on the frontier between Nova Scotia and Acadia. Braddocks Failure Designated the commander-in-chief of British forces in America, Braddock was convinced by Dinwiddie to mount his expedition against Fort Duquesne from Virginia as the resulting military road would benefit the lieutenant governors business interests. Assembling a force of around 2,400 men, he established his base at Fort Cumberland, MD before pushing north on May 29. Accompanied by Washington, the army followed his earlier route towards the Forks of the Ohio. Slowly plodding through the wilderness as his men cut a road for the wagons and artillery, Braddock sought to increase his speed by rushing forward with a light column of 1,300 men. Alerted to Braddocks approach, the French dispatched a mixed force of infantry and Native Americans from Fort Duquesne under the command of Captains Lià ©nard de Beaujeu and Captain Jean-Daniel Dumas. On July 9, 1755, they attacked the British in the Battle of the Monongahela (Map). In the fighting, Braddock was mortally wounded and his army routed. Defeated, the British column fell back to Great Meadows before retreating towards Philadelphia. Mixed Results Elsewhere To the east, Monckton had success in his operations against Fort Beausà ©jour. Beginning his offensive on June 3, he was in a position to begin shelling the fort ten days later. On July 16, British artillery breached the forts walls and the garrison surrendered. The capture of the fort was marred later that year when Nova Scotias governor, Charles Lawrence, began expelling the French-speaking Acadian population from the area. In western New York, Shirley moved through the wilderness and arrived at Oswego on August 17. Approximately 150 miles short of his goal, he paused amid reports that French strength was massing at Fort Frontenac across Lake Ontario. Hesitant to push on, he elected to halt for the season and began enlarging and reinforcing Fort Oswego. As the British campaigns were moving forward, the French benefited from knowledge of the enemys plans as they had captured Braddocks letters at Monongahela. This intelligence led to French commander Baron Dieskau moving down Lake Champlain to block Johnson rather than embarking on a campaign against Shirley. Seeking to attack Johnsons supply lines, Dieskau moved up (south) Lake George and scouted Fort Lyman (Edward). On September 8, his force clashed with Johnsons at the Battle of Lake George. Dieskau was wounded and captured in the fighting and the French were forced to withdraw. As it was late in the season, Johnson remained at the southern end of Lake George and began construction of Fort William Henry. Moving down the lake, the French retreated to Ticonderoga Point on Lake Champlain where they completed construction of Fort Carillon. With these movements, campaigning in 1755 effectively ended. What had begun as a frontier war in 1754, would explode into a global conflict in 1756.

9 Weird Careers You Can Pursue in the USA

9 Weird Careers You Can Pursue in the USA 9 Weird Careers You Can Pursue in the USA Maybe you picked your major to pursue a specific career, but most of us go into our college education with an â€Å"open mind† (i.e., not having thought it through). As a result, we have a world of professional possibilities open to us. And though you might eventually opt for something conventional, it’s worth at least considering some more unusual options. Take this list of ten weird careers, for instance†¦ 1. Snake Milker Snake milkers have the peculiar job of squeezing the faces of deadly snakes, thereby extracting the venom for use in antivenoms. Although this is laudable, especially if you live in snake country, we can’t get past the fact that it involves putting your hands into the bitey bit of a venomous reptile. Not for the fainthearted. Theres nothing quite as refreshing as a cold glass of snake milk. [Photo: Barry Rogge] 2. Iceberg Wrangler Speaking of bravery, how do you fancy going toe-to-toe with an iceberg? That’s what the men and women of the International Ice Patrol do, patrolling the North Atlantic on the lookout for rogue chunks of ice! 3. Canine Surfboard Instructor While the International Ice Patrol focuses on keeping our coastal waters free from icebergs, others are working hard to fill them with surfboarding canines. Do the dogs get any say in it, though? Well leave you to judge how enthusiastic this guy feels about riding the waves. [Photo: Mike Baird] 4. Feeling Strangers’ Faces If you’re the kind of tactile person who instantly hugs strangers, why not put these skills to use as a professional â€Å"face feeler†? Otherwise known by the less-creepy term â€Å"sensory scientists,† face feelers run their highly-sensitive digits over people’s faces to test the effects of new cosmetic products. 5. Snuggling And if face feeling doesn’t satisfy your need for intimacy with strangers, you could always become a professional snuggler (don’t worry: it’s strictly platonic). 6. Dog Food Tester Maybe you think forcing dogs onto surfboards is cruel and want to do something to improve the lives of man’s best friend? How about testing their disgusting food? Yummy. The real question, of course, is why dog food manufacturers need professional testers when they cater for an animal that will happily eat its own vomit. Hungry yet? [Photo: NekoJaNekoJa] 7. Lip Reader (Sort Of) Nope, not the useful kind that interprets speech from watching lip movements alone. We’re talking about lipstick readers, who claim to tell your fortune based on the mark left by your lips. Like a palm reader, but with lips. Were sure theyre completely legit. Ahem. 8. Baby Name Consultant Picking a name for your child is a big decision, so why not get third-party advice? If you do follow this career path, please promise not to use your powers for evil by telling credulous parents-to-be that â€Å"Anusol† is a perfectly acceptable name for a girl. 9. Chicken Sexer Not quite as horrific as it sounds, but it does involve checking the sex of thousands of hatchling chicks in quick succession to divide them into males and females. So definitely a specialist interest.

Effective ways to decreasing sexual drive in sex offenders Essay

Effective ways to decreasing sexual drive in sex offenders - Essay Example The methods used in decreasing the sexual drive of sexual offenders aim at addressing the sexual interests, interpersonal functioning, distorted attitudes and behavior management (Reamer, 2005). The behavioral interventions in decreasing the sex drive of sexual offenders aims at controlling the sexual preferences and interests from children and violence, addressing the distorted beliefs and attitudes and emotional regulation (Wright, 2009). One of the effective ways is the cognitive-behavioral treatment that is used to address the inappropriate attitudes and inappropriate sexual preferences through modifying the thinking pattern, modifying the arousal patterns and reducing reoffending (Wright, 2009). Aversion therapy ensures that deviant sexual patterns are altered through use of paraphilic stimulus like induced nausea at peak arousal or foul odor or using a positive reinforcement such as inducing masturbation at the peak of arousal in order to switch to appropriate fantasies (Schwartz & Cellini, 1995). Cognitive restructuring is another cognitive-behavioral therapy that will enable the sexual offender deal with cognitive distortions such as the notion that women enjoy rape and will involve training on social skills on how to interpret certain social issues without sexual distortions. The general purpose of the behavioral techniques is to pair the deviant fantasies with discomfort and boredom and pair the intense physi cal pleasure of orgasm with health fantasies (Reamer, 2005). Pharmacological interventions involve administration of prescription medicines. A common medication is the management of deviant sexual arousal through Selective Serotonin Reuptake Inhibitors that treat the obsessive-compulsive disorders thus reducing aggression and sexual urges (Reamer, 2005). This is an homonotherapy that reduces the circulation of testosterone through injection of chemicals such as ant-androgen that

Influences of communism in Amerian culture Essay

Influences of communism in Amerian culture - Essay Example But the question is whether these two authors were committed to uphold communist ideals. Also in a round-about way, the question can be asked whether they were aware of Marxist’s influence on their works, or they continued writing the texts to uphold life as it is, while being indifferent to communist ideals. Since commitment to a particular political ideology is the violation of an artist’s commitment to the artistic portrayal of life as it is, the presence of communist themes in Steinbeck’s â€Å"The Grapes of Wrath† and Odets’ appears to be a simple coincidence. Therefore it does not necessarily mean that these pieces of literature would not have been possible without the work of Marx, â€Å"The Communist Manifesto†, but communist zeal happens to construct the major themes of the texts. Reflections of Communist Ideals: Coincidence or Commitment? Indeed â€Å"The Grapes of Wrath† and â€Å"Waiting for Lefty† are the fictional forms of Marx’s â€Å"The Communist Manifesto†. ... Throughout the whole novel, Tom develops from an exploited and passive migrant proletarian to an active communist whose finalized decision is to â€Å"point out and bring to the front the common interests of the entire proletariat† (Marx and Engels 68). According to â€Å"the Communist Manifesto†, this goal is one of the two criteria that distinguish a communist from other proletarians. Transformation from Oppressed Proletariat to an Ideal Communist With the progress of the novel, â€Å"The Grapes of Wrath†, the readers are provided with the scopes of being prepared to embrace the central character’s transformation towards communist ideals. In the beginning of the novel, the readers simply become introduced with miseries and distresses of a working class family that migrates from Oklahoma to California with a hope for better living. The readers experience the struggles of a proletariat’s world through Joads family and Tom is still an outsider in the world of communism. Meanwhile the emotional plot for allowing the readers to experience the growth of the working class parties is prepared. Also at the same time, the readers experience the conflicts between the workers and the labor-exploiter Bourgeois class. At this point the workers -to some extent, the readers also- feel helpless and desperately the need of being organized in the face of mightier Bourgeoisies. Thus at the death of Jim Casey, Tom fills up his position as a self-committed communist. Unlike Steinbeck’s attempt to uphold the individual transformation towards communism, Odets shows collective or class transformation. Through flat and simplistic characterizations he tries to say where there is class-oppression and class-exploitation in a

The Big Sleep Movie Review Example | Topics and Well Written Essays - 1000 words

The Big Sleep - Movie Review Example The detective is a cynical, smart, professional investigator who mouths witty dialogues and works on cases, on being hired. The man who hires the detective is rather old and fragile in exercising his courage and efforts to put an end to the troublesome threat calls. The old man's daughters are extremely good looking girls, who are thoroughly spoilt and headstrong. There also lies a suspicious side to the older daughter, besides some other dubious characters of the novel. All this constitute the typical characterization based on the Hard-Boiled formula. c. Setting: The setting of the novel is again typically Hard-Boiled. The first few scenes showcase the encounter of the detective with the person who proposes to hire him. This takes place in a rather rich, gloomy huge bungalow, which gives the introductory feeling into the storyline consisting of a mystery and subsequently, a detective solving it. Later, the setting shifts to one oppressive crime scene to another, which mark the collection of clues and solving of the case. "...winding down curved rain swept streets, under the steady drip of trees, past lighted windows in big houses in ghostly enormous grounds, vague clusters of eaves and gables and lighted windows high on the hillside, remote and inaccessible, like witch houses in a forest. I came out at a service station glaring with wasted light, where a bored attendant in a white cap and a dark blue windbreaker sat on a stool, inside the steamed glass, reading a paper... on a night like this you could grow a beard waiting for a taxi." Label the characteristics in the passage. a. The above lines are written in first person, which is a characteristic of the Hard-Boiled formula. b. The detective is the speaker or narrator, here, which again is typical of the Hard-Boiled genre. c. The detailing is rather precise with vivid and picturesque descriptions, following a rhythmic pattern of speech, which is how Hard-Boiled specialist writers write. d. We get an insight into the lighting of the whole setup, which is dark, gloomy with occasional neon lighting. This, again, is a characteristic of the Hard-Boiled formula. e. The last line, "on a night like this you could grow a beard waiting for a taxi." Is rather witty and a wise cracking, which is the characteristic linguistic style used by the characters of the Hard-Boiled fiction formula. Do you think the above passage you've copied is well-written Why or why notPersonally, I feel the above passage is written quite well. It gives the reader very picturesque details and descriptions which helps him/her imagine and follow the occurrences effectively. The fictitious novel is not a visual medium and therefore, descriptions help readers imagine the scene beautifully and the writer has succeeded in this. Following the lines of description, the writer is wise enough to break the monotony

What do you understand by the term the Washington Consensus Does it Essay

What do you understand by the term the Washington Consensus Does it adequately describe the ideology which informs the policies of the IMF in the new millenniu - Essay Example From a technical viewpoint, the term ‘Washington Consensus’ is a name given to the policies which were suggested by Washington based institutes to the Latin American countries in order to bring up and improve their economies. The term was originally created by Williamson and has been a part of political and economic terminology ever since. The defenders of the consensus call it a boon and a path to greater economic freedom for the less developed countries of the world. Those who oppose it call it a cruel implementation of new liberalism and a tool for the global hegemony of America (Williamson, 2000). Williamson himself is well aware of the detractions and has said that people misunderstand the notion completely. He says that audiences around the world think that the Washington Consensus are a name given to neo-liberal policies that have been forced upon various weaker countries by the Washington-based international financial organisations that have led those countries towards a state of crisis and created misery for their people (Harvard University, 2003). The vastly different opinions created by the implementation of the Washington Consensus shows that the policies are controversial if nothing else. The policies themselves were outlined by Williamson (2000) as the implementation of monetary discipline in terms of trade, redirection of public expenditure towards projects that could given high economic returns to the people as well as alleviate poverty (healthcare, education etc.), a broader tax base, free floating interest rates, liberalized trade policies, creation of foreign investment opportunities, privatization of national enterprises, deregulation of the economy and the establishment of competitive exchange rates. While the policies mentioned above might be seen as helpful and useful for a developing economy, there are situations where such policies can be harmful if the implementation is weak or uncontrolled

Crisis Prevention and Intervention in Healthcare Essay - 1

Crisis Prevention and Intervention in Healthcare - Essay Example   The healthcare administration together with the employees engages in a safety plan. The plan involves appointing teams of healthcare workers, employers, committees and representatives of the safety plans. The healthcare professionals who are experts in crisis management should be involved. The representation should be fair in terms of department and shifts. Tasks should be allocated to the different stakeholders who may include: employer’s representative, healthcare professionals, security representatives, and administrators. Healthcare professionals able to deal with head injury, substance abuse, psychiatry, and dementia should be advised to assist in case there is the need. A working structure and applicable policies can be designed. The policies should represent diverse needs of the departments and provide procedures to be used in case of crisis. The safety plan should take into consideration the physical, psychological and emotional safety and health of the healthcare professionals. A balance between the safety and health needs of the healthcare professional, patient or visitor should be recommended. Representatives, experts, committees, and teams have given tasks or responsibility should inquire and understand their responsibility. After getting understanding, they can be authorized and be given resources that will enable them to provide administration and support. Representatives, experts, committees, and teams should demonstrate accountability. In the case of assault and crisis, the involved parties can be given counseling and treatment. Those who have undergone assault can share their experience. All the stakeholders can give their support in the enactment of the recommended policies. The healthcare professionals ought to be committed to comply with the policies and give feedback.  

The cause and effect of driving without a valid registration Essay

The cause and effect of driving without a valid registration - Essay Example I once had the unfortunate experience of being pulled over by a policeman when driving a motor vehicle whose papers had expired. The reason I committed this infraction was a very innocent mistake. My friends and I had been waiting on my brother to drive us to classes that morning. He however could not do it and so I had to drive my friends to school. I was not sure whether the motor vehicle was registered or there was just no proof that it was registered because I did not really ask. It was later during the day, after the encounter with the police officer that I realized my brother had not renewed his papers for over three months. Moreover, the vehicle did not fall in the category of vehicles that need not be registered for a person to be able to use the on the roads. Generally the effect of this situation depends on the length of time the registration is not valid or has expired. The penalties increase with the increase in time. The offense is normally considered to be a moving viol ation if the motor vehicle has not been registered for a period a period that is longer than six months in most jurisdictions. Most insurance companies see this as a risk and in most cases would also increase their rates on that particular motor vehicle.

Crisis Prevention and Intervention in Healthcare Essay - 1

Crisis Prevention and Intervention in Healthcare - Essay Example   The healthcare administration together with the employees engages in a safety plan. The plan involves appointing teams of healthcare workers, employers, committees and representatives of the safety plans. The healthcare professionals who are experts in crisis management should be involved. The representation should be fair in terms of department and shifts. Tasks should be allocated to the different stakeholders who may include: employer’s representative, healthcare professionals, security representatives, and administrators. Healthcare professionals able to deal with head injury, substance abuse, psychiatry, and dementia should be advised to assist in case there is the need. A working structure and applicable policies can be designed. The policies should represent diverse needs of the departments and provide procedures to be used in case of crisis. The safety plan should take into consideration the physical, psychological and emotional safety and health of the healthcare professionals. A balance between the safety and health needs of the healthcare professional, patient or visitor should be recommended. Representatives, experts, committees, and teams have given tasks or responsibility should inquire and understand their responsibility. After getting understanding, they can be authorized and be given resources that will enable them to provide administration and support. Representatives, experts, committees, and teams should demonstrate accountability. In the case of assault and crisis, the involved parties can be given counseling and treatment. Those who have undergone assault can share their experience. All the stakeholders can give their support in the enactment of the recommended policies. The healthcare professionals ought to be committed to comply with the policies and give feedback.  

Abelard and Finding the True Career Essay Example | Topics and Well Written Essays - 1250 words

Abelard and Finding the True Career - Essay Example His father, Berengar, was lord of the village, his mother's name was Lucia; both afterwards entered the monastic state. Peter, the oldest of their children, was intended for a military career, but, as he himself tells us, he abandoned Mars for Minerva, the profession of arms for that of learning. Accordingly, at an early age, he left his father's castle and sought instruction as a wandering scholar at the schools of the most renowned teachers of those days. Among these teachers was Roscelin the Nominalist, at whose school at Locmenach, near Vannes, Abelard certainly spent some time before he proceeded to Paris. Although the University of Paris did not exist as a corporate institution until more than half a century after Abelard's death, there flourished at Paris in his time the Cathedral School, the School of Ste. Genevive, and that of St. Germain des Pr, the forerunners of the university schools of the following century. The Cathedral School was undoubtedly the most important of the se, and thither the young Abelard directed his steps in order to study dialectic under the renowned master (scholasticus) William of Champeaux. Soon, (New Advent) however, the youth from the province, for whom the prestige of a great name was far from awe-inspiring, not only ventured to object to the teaching of the Parisian master, but also attempted to set up as a rival teacher. Finding that this was not an easy matter in Paris, he established his school first at Melun and later at Corbeil. This was, probably, in the year 1101. The next couple of years Abelard spent in his native place "almost cut off from France", as he says. The reason of this enforced retreat from the dialectical fray was failing health. On returning to Paris, he became once more a pupil of William of Champeaux for the purpose of studying rhetoric. When William retired to the monastery of St. Victor, Abelard, who meantime had resumed his teaching at Melun, hastened to Paris to secure the chair of the Cathedral School. Having failed in this, he set up his school in Mt. Ste. Genevieve (1108). There and at the Cathedral School, in which in 1113 he finally succeeded in obtaining a chair, he enjoyed the greatest renown as a teacher of rhetoric and dialectic. Before taking up the duty of teaching theology at the Cathedral School, he went to Laon where he presented himself to the venerable Anselm of Laon as a student of theology. Soon, however, his petulant restiveness under restraint once more asserted itself, and he was not content until he had as completely discomfited the teacher of theology at Laon as he had successfully harassed the teacher of rhetoric and dialectic at Paris. Taking Abelard's own account of the incident, it is impossible not to blame him for the temerity which made him such enemies as Alberic and Lotulph, pupils of Anselm, who, later on, appeared against Abelard. The "theological studies" pursued by Abelard at Laon were what we would nowadays call the study of exegesis. (N ew Advent) After examination of the information regarding Aberland's life it is clear that his intended role in life was one of the son of a wealthy man yet he chose teaching The question that needs to examined next is, as his true destiny to be a wealthy son and in charge of the military and arms or was his true calling to be a teacher In his letters, it is easier to gain a better understanding of what his true career was. The letters from the two lovers to each other reveal some significance in the truth

The higher the resistance Essay Example for Free

The higher the resistance Essay Aim To see if the length of wire will affect the resistance Factors I will be changing the length of the wire Prediction I predict that the longer the wire the higher the resistance Fair test To make my experiment a fair test I will: iKeep the voltage and amps the same   Keep the equipment in the same position i Keep the thickness of the wire the same i Use the same wire Apparatus The apparatus I will be using are: i Lab pack Ammeter i Voltmeter i Crocodile clips i 1 Metre nichrome wire . Metre ruler i Switch Youre Experiment 1. Place all apparatus onto a table 2. Place apparatus as: Battery then switch then ammeter then wire then place voltmeter parallel to the wire 3. Put one crocodile clip at one end of the nichrome wire and the second 10cm away 4. Read and record the results from voltmeter and ammeter onto a table 5. Keep everything the same (voltmeter and wire) 6. Move the second crocodile clip another 10cm away from the first one 7. Record the result of the voltmeter and the ammeter on the table. 8. Repeat this four more times at 30cm, 40cm, 50cm and 60cm and record the results Diagram Safety Connect all the apparatus correctly make sure that everything works and nothing is faulty. Results First Results Length(cm) Current (A) Voltage (V) Resistance (ohms) 10 3. 29 verage Resistance Length of wire (cm) Average Resistance (ohms) 1Conclusion I found out that the longer the nichrome wire the longer the resistance. Evaluation Erin Brennan 10CAH 09/05/2007 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Electricity and Magnetism section.

seminar in helping :: essays research papers

My perception to the social work filed is basically the problems that exist in our nation which need to be recognized more clearly than it is. A number of prominent individuals have been attacked or killed by people with a psychosis or other mental disorders. Violence and aggression displayed by the mentally ill is usually directed against partners or family members, rather than others. There is little evidence of an increasing number of violent acts made by patients with psychosis, but books suggests that patients with major mental disorders have an increased risk for committing such acts compared with the general population Fed by highly selected information in the mass media about their very rare contribution to one type of tragedy, homicide, the public, it has been said that unless people with a mental disorder are once more segregated, â€Å"the streets will not be safe." Society that admits to uphold values such as the purity of life, equality, peace and non-violence can at the same time endorse capital punishment as a method of justice. Capital punishment is a barbaric practice that makes up a form of social injustice, especially since it does not even fulfill its alleged purpose of defending the interests of society. Executions have become rare among industrialized democracies. While a few countries do retain capital statues for dealing with extraordinary crimes such as treason, only Japan, parts of the former Soviet Union, and the United States still carry out death sentences for "ordinary" crimes of violence. Interestingly, even among those countries that still impose the death penalty, it appears that the United States stands in severe contrast to the international trend with capital punishment flourishing, accompanied by a corresponding wave of public support. The basic concerns of social welfare - poverty, disability and disease, the dependent young and elderly - are as old as civilized society itself. The means by which these concerns are addressed were once limited only by the laws of survival. Sharing another person's burden means weakening one's own standing in the struggle of daily existence. However, as societies evolved, the dependence between affiliates increased, so, as individuals became vulnerable, the society as a whole was affected, and systematic responses to disrupting factors were introduced. There have been recent studies that revealed the significance of parenting in the cross-generational transmission of aggressive or problem behavior up to three continuous generations. Stable evidence has long recognized and documented the negative effects of aggressive or harsh and inconsistent parenting and identified the need for interventions that would encourage better parenting skills.

Demetrius in Shakespeare’s A Midsummer Nights Dream Essay -- Midsumme

The Importance of Demetrius  in Shakespeare’s A Midsummer Night's Dream The character, Demetrius, in Shakespeare’s A Midsummer Night's Dream, is very difficult to identify except by his relation to the one he loves, or, more particularly, to the one who loves him. Helena's ridiculous chasing after him and his irritation with her are the primary marks of his character. While in this state, he even begins to threaten Helena with bodily harm, coming off as not quite the gracious courtly lover he truly means to be. It's simple to discover his unchivalrous character by how easily his eye was distracted from Helena by Hermia in the beginning. He could be a gentle, loving man if he truly desired, but he takes satisfaction being put in his place by others. In the end, still under the spell of fairy magic and therefore not seeing with true eyes, he seems a bit imbecilic laughing at the acted "lovers" in the play. He doesn't realize it, but he is in a play of his own. Likewise, as with the other characters, what happens to him is far more interesting than t he sort of character he is.   Shakespeare portrays the character, Demetrius, throughout the play as lacking self-confidence, rude, violent, lacking individuality and unromantic. Since Demetrius only has two lines throughout the entire first act, it shows that he can't stand up for himself, likewise, this lack of speech displays his lack of self-confidence and image: â€Å"Relent, sweet Hermia, and, Lysander, yield Thy crazed title to my certain right† (Demetrius, 1.1.93-94). Demetrius believes that since he has Egeus' approval, that Hermia should relinquish to him and states that Lysander is going against his privilege.   Demetrius takes advantage of his stature by claiming Hermia as a r... ...nsformation are all experienced by Demetrius to a great extent, especially with his lovers and enemies. His vile, yet sensitive personality really kept the reader examining what he could change into next, which seems as if they were more than just a single character. Demetrius, as a character, is essential to the play, for a backbone and plot. 1.  Ã‚  Ã‚  Ã‚  Ã‚   When quoting, you need to use quotation marks around the quotes unless you are separating the quote from you text by indenting each line.   Also, the final punctuation should come not inside the quotation marks but after the parentheses.   If you are using other sources it is very important that you put in parentheses the name of the author and the page number on which the quote can be found.   Also, if you are using other sources you should really, truly use a works cited so that others can find that same source.   

CSR of Apple

Apple is making genuine strides in the direction of environmental friendliness by designing for energy efficiency, reducing packaging, and using recycling materials. Its websites also releases an extensively breakdown of company’s annual corporate carbon emissions. Apple says it emits 10. 2 million tons of carbon emissions annually. Meanwhile, HP says it releases 8. 4 million tons annually and it was just named the best S&P companies for the planet by Newsweek. Dell came in second and emits just 471,000 tons annually. Both of those companies only assess what happens during the production process. By contrast, Apple includes what happens once the product is being produced. The biggest source of emissions comes from customers using its product at home. The next biggest source of emissions comes from manufacturing which accounts for 45% of company’s emissions. However, using less material may bring some problems to Apple. Some customers complain that Apple’s products are more fragile than its predecessors. Therefore, the balance between durable product and reducing materials is very important for its product design. Apple publishes a supplier code of conduct and launches supplier audits to ensure that the code of conduct is being followed. More importantly, Apple does not hide bad conducts of its suppliers and releases it to public. In its latest Supplier Responsibility 2011 Progress Report, Apple outlines its specific findings of its own supplier audits. In 2010, its audit of 127 facilities revealed 37 core violations; 18 facilities where workers had paid excessive recruitment fees, which it considers to be involuntary labor; 10 facilities where underage workers had been hired; two instances of workers endangerment; 4 facilities where records were falsified; 1 case of bribery; and 1 case of coaching workers on how to answer auditors’ questions. The transparency of Apple’s report reveals Apple’s concern for its suppliers’ actions. Even if Apple has outsourced its supply chain, it still has a corporate social responsibility to ensure socially and environmentally sound business practices of its subcontractors. Apple may be praised for its openness. However, some customers think Apple is merely trying to get ahead of the ever-pervasive media by releasing this information themselves. The enforceability of supplier code is much more important than making this information available to public. If Apple is determined to enforce its code f suppliers, its business may be disrupted by termination of contracts with suppliers because of its outsourcing of supply chain. Therefore, a back-up plan is needed to prevent disruption of business. Termination with suppliers may contribute to loss of reputation and increasing transaction costs with alternative suppliers. So another issue Apple needs to consider beforehand is supplier selection which is an important part of supplier management. Therefore, Apple should set up more eff icient and relevant performance measures of suppliers and continuously evaluate these measures.

A Rose for Emily Essay 2

According to the narrator, the town of Jefferson views Miss Emily as dear, inescapable, impervious and tranquil. A common definition for â€Å"dear† is loved or beloved. I am not very convinced that this is the meaning that Faulkner had in mind when describing Miss Emily. However she was an icon of the town, and well known. Due to Miss Emily’s history with the town the town people do a have a found respect for her. Dear can also mean important which would fit because she and her past have always been an important part of the town’s history. Another definition of dear is appealing or pretty. This is ironic because as Miss Emily ages she becomes the opposite. She is described as looking â€Å"bloated, like a body long submerged in motionless water†; making it quite clear she is far from appealing. Another word the narrator uses to describe Miss Emily is â€Å"inescapable†. This word means just what it sounds like. Literally, Miss Emily doesn’t even ever leave, or â€Å"escape†, her house and is rarely seen out in public. This goes along with her being described as a recluse. The Board of Aldermen sees her as an inescapable problem because she refuses to pay the taxes. The town feels as if they are inescapable from her because she unconsciously does things that draw attention to her. She refuses to pay her taxes; she leaves dead bodies in the house, which makes a putrid smell emerge, and creates a distress among the town people. The town people in turn, must find ways to cover up the smell and sneakily go and cover it up in the late hours of the night. â€Å"Impervious†, is another word used to explain Miss Emily’s behavior. The definition â€Å"incapable of being influenced, persuaded or affected†, applies specifically to this story. Miss Emily is extremely stubborn. She refuses to pay her taxes even after the Board of Aldermen’s best efforts to persuade her to pay them. They send notices, hand written letters and even a deputation to her house. She simply refuses. She is unaffected by the people of the town and lives individually for the majority of her life. Another definition is â€Å"not permitting penetration or passage†. This applies specifically to her house. Her house offers no visitors for years upon years. No one is seen entering or exiting the house besides Emily occasionally and Negro male servant. Miss Emily is also described as being â€Å"tranquil†, meaning calm; free from commotion or tumult. To the people on the outside Miss Emily is seen as tranquil because nothing exciting ever appears to be going on in her household, people never come and go and she seems to be somewhat content with her life. She doesn’t ever seem to create a seen or commotion aside from her refusal to pay the taxes. Another definition is: â€Å"free from or unaffected by disturbing emotions†. Miss Emily doesn’t seem to be affected by the emotions of love, which leads many people to pity her. She does seem to love a man name Homer when he comes along, but this does cause Miss Emily to be affected by emotions, little do the town people know. The last word used to describe Miss Emily would be perverse. The most fitting definition I found for perverse that pertains to Miss Emily would be â€Å"wicked, or corrupt†. Miss Emily is definitely wicked and corrupt. She would also be categorized as grotesque. Many things Miss Emily do supports this theory. Miss Emily seemed to have found love in Homer Barron but because he would not marry her she went to the extreme and murdered him. She bought arsenic and poisoned him one day. As if murdering him wasn’t enough, she left his body in her bed, surrounded in a bridal decorated room. To add to her perverseness, when people finally entered the house on the day of her funeral, they noticed that on the pillow next to his dead body in the bed, there was an â€Å"indentation of a head†, and they saw â€Å"a long strand of iron-gray hair. † Miss Emily’s hair was iron gray. This makes clear that Miss Emily continued to sleep with the dead body of Homer Barron. Needless to say, Miss Emily was an extremely perverse human being.

Jollibee’s Success in the Philippines Essay

Jollibee is the Mcdonald’s of the Philippines. From a simple ice-cream parlor in 1975, it has explored the concept of hot meals and sandwiches in 1978 and since then revolutionized the concept of fast food in the Philippines. 1984 saw Jollibee hit the Top 500 Philippine Corporations. 1987 landed the fast food chain into the country’s Top 100 Corporations. It became a billion-peso corporation in 1989. Today, there are 600 branches of Jollibee in the Philippines and about 50 abroad. Analysis of Jollibee’s Success in the Philippines The Philippines is a small, third-world country in south-east Asia. Like many asians, Filipino people eat their meals with rice and they prefer it home-cooked. However, due to the urbanization of the capital city in the late 70’s and the modernization required for economic development, Filipinos had to settle for less than the best: the turo-turo style. Way before the term â€Å"fastfood† reached the vocabulary of the Filipinos, people in the Philippines had eaten turo-turo style. Turo-turo is where ready-to-eat and ready-to-go entrees arrayed in steam-heated trays, are always ready to be eye-balled by hungry and harried customers. If you wait more than 20 minutes to get your food, it’s not considered as a turo-turo restaurant. Jollibee’s claim to have revolutionized the concept of fast food in the Philippines is probably correct. The company claims that the secrets of its success are â€Å"superior menu line-up, creative marketing programs, and efficient manufacturing and logistics facilities. It (success) is made possible by well-trained teams that work in a culture of integrity and humility, fun and family-like. † Success did not come easy as Jollibee is not exactly the first â€Å"fastfood† in the Philippines. Wendy’s from the USA came first and that is where Jollibee â€Å" conceived† the idea of sandwhiches and hotmeals served in less than twenty minutes to cater to the urbanized city of Manila. Competition has been tough for the first few years however Jollibee made the right decision to â€Å"Philippinize† its concept starting with market research. It was hypothesized that the Filipinos love not actually the home-cooked meals served by their wives but the smell and aroma of the meals served at home. Capitalizing on this theory, Jollibee launched the slogan, â€Å"langhap-sarap† which in English translates to â€Å"smells delicious†. Also, knowing the heart and soul of every Filipino is the family, Jollibee made itself cater not to individual professionals in the modern city but to the family as a whole. Jollibee became a red, giant bee mascot children adore. Jollibee easily became a household name in the market. The most notable commodity Jollibee offered is the chicken joy. When you step inside a single branch of Jollibee, you can actually smell the crispy, golden chicken being deep fried to juicy tenderness. In Jollibee, hamburger patty is being eaten with gravy and served with rice and they call it the burger steak. Same as any product, this one â€Å"smells delicious†. Another notable thing about Jollibee is how spaghetti is flavored. The spaghetti of Jollibee is sweet as Filipinos put sugar in their spaghetti and not much tomatoes. This menu line-up thanks to research on the wants of Filipinos, target customer and the use of mega-superstars as endorsers put Jollibee at the top of the fastfood industry in the Philippines. Jollibee in the USA The Jollibee branch located in San Francisco area is supposed to cater to the voluminous home-sick Filipinos working in the city. This Jollibee branch looks like a normal Jollibee branch in the Philippines. The most notable difference is the price of the food. Jollibee in the USA is more expensive than McDonald’s. They also accept credit cards which is a facility not found in any of the Jollibee branches in the Philippines. The commodities sold is also very different. Though they market it as the same â€Å"smells delicious† chicken joy from the Philippines, the chicken hardly smells nor looks delicious. It doesn’t have the same crispy juiciness as that of the local branches and it tastes mostly of salt. The burger steak is still served with rice though the hamburger patty is bigger and spaghetti is not as sweet as it should be, Filipino-style. The fusion of two states could be blamed for the high pricing as Jollibee might be adjusting to the cost of putting up a branch in San Francisco where raw materials are considerably more expensive. However, the objective of catering to home-sicked Filipinos is not met, in my opinion, as this Jollibee, though the same as in the home country in name, is not the same in every other aspect.

Philosophy Class Essay Example | Topics and Well Written Essays - 1500 words

Philosophy Class - Essay Example Jean-Jacques Rousseau was a remarkable personality in philosophical field. His contributions are praise worthy so far as philosophical approach is concerned. He also produced a monumental masterpiece in philosophical arena named THE SOCIAL CONTRACT. This is, in fact, a treatise on Principles of Political Right. He started this book with famous words â€Å"Man is born free and everywhere he is in chains; One thinks himself the master of others, and still remains a greater slave than they† (Rousseau et al. 1). Within no time, this volume marked its existence as the most significant exertion of political values in the western practice. Further, he has also made an endeavor to theorize about the ways and means to set up a political community when commercial society is at variance with it. In this pretext, he asserted that in the inception man was without morals and laws. There was an unruly public. People left this wayward society for the necessity of cooperation. According to him, if man joins together and develops a bond of community and forgets claims of natural right, he can preserve himself as well as remain free whereas in primitive society state of nature mad man prone to frequent competition by his fellow beings. In this way their freedom, liberty and safety is at stake. His deeply believed that direct rule of the people as a whole in lawmaking can ensure liberty so, citizens must evolve code of conduct collectively, for their survival and liberty. These rules may perhaps be altered at afterward occasions if need be. He categorically asserts that a citizen is fundamental individual in making a general will a popular sovereignty. To achieve popular sovereignty which is rule of law in actuality, he must put aside his egoist temperament which he has by birth and by nature and think of collective benefit and survival. Moreover, his egoism would

Business assignment 2 Nader Essay Example | Topics and Well Written Essays - 1500 words

Business assignment 2 Nader - Essay Example ution of the firms internal resources between all the aspects, such that the firm is able to gain cost efficiencies as well as competitive edge against its competitors. The 4 step chain of management very comprehensively summarizes the vital tasks that have to be performed by a manager. They are planning, organizing, leading and controlling. Planning is the visionary discussions on how factors have to be distributed, and how a certain project will be finished on time. This is just the pen and paper phase of the management, where the manager is keen on making a plan which is as crisp as possible, and which can be referred to upon as the project moves on. Organizing is the distribution of the resources among the various departments, various teams, various product divisions etc. so that every entity can start working as per the plan that was made in the first stage. (Dale, 1969) Then comes the third stage of leadership, where the manager has to perform the roles of the leader by motivat ing his staff to achieve the plan that was made by organizing the resources allocated to them in the best possible manner. And lastly, is the stage of controlling, where the manager has to ensure that the resources are not being misused, that the tasks and duties being assigned to individuals are being fulfilled, and that the plan is going according to what had been decided upon. This last stage is actually a check and balance stage, which is very important and helps them do any form of corrective actions that might be required. Leadership is the influential power that one holds to motivate, encourage and inspire a team to perform better than they usually would and someone who makes a vision and then continuously communicates it to his subordinates, also vigorously trying to increase the enthusiasm level of individual employees for the attainment of that vision. A leader is someone who is bent upon selling his vision to all his subordinates, so that a collective effort is exerted upon

The Effect of Using Smart Technology in the Education System in Saudi Research Paper

The Effect of Using Smart Technology in the Education System in Saudi Arabia - Research Paper Example The Effect of Using Smart Technology in the Education System in Saudi Arabia Education remains one of the most significant economic progress gauges in Saudi Arabia. This is apparent in the unremitting priority of the improvement and development of education. The usage of technology is fundamental to the progress and enhancement of the educational structure in Saudi Arabia. (Millson & Wilemon, 2008) Familiarizing SMART technology in the Saudi Arabian education structure is argued as being able to support teachers and learners in the process of accepting both technological modifications and new information. (Nastase, 2006). SMART technology also can improve the level of suppleness in the educational system, consequently improving the worth of education in an up-to-date Saudi Arabia. It is vital to incorporate technology efficiently and competently within the educational structure to progress the quality of student upshots. Some of the schools and Universities in Saudi Arabia that use Smart Technology are King Faisal University, King Khalid University and King Saud University. One of the key aims behind the relentless upsurge in reputation of smart classes is the point that this form of education is impeccable for all sorts of learners.The implementation of smart classes and up-to-the-minute technology simplifies the learning procedure for all students. This form of education in class encourages more communication between teacher and student with more involvement from both sides.

Principles of psychology Essay Example | Topics and Well Written Essays - 500 words

Principles of psychology - Essay Example On one side, there are a majority of biological factors, which influence our development. The first comes from our genetic programming. Our genes, which are passed from parent to offspring, lay the template for the development of the biological components in psychology. If there are any abnormalities in the proteins, this can cause problems with the development of tissues and organs. As a result, this can affect behavior. For example, there has long been an association with the development of schizophrenia with a genetic component. As a result, this genetic abnormality causes the psychological disorder. In the case of this and many other physiological abnormalities, these are inherent to the person and can rarely be changed. The conditions can be fulfilled using custodial medications, which are meant to control and relieve the symptoms; however there are very few treatments available that can modify the physiological abnormalities. The other side consists of molding and experiences t hat are taken from the environment, which shape a person’s cognitive abilities. Aspects such as intelligence and cognitive processing are said to be a result of a child’s learning as they progress through life.

Bilingualism Essay Example | Topics and Well Written Essays - 3000 words

Bilingualism - Essay Example 183). Romaine (2000, p.2) notes that growing up bilingual means learning to be competent in two languages and this ultimately means compiling knowledge from two languages. This paper examines the potential advantages and disadvantages of growing up bilingual by first analysing the concept and process of acquiring bilingualism. The outcome of acquiring bilingualism will also be analysed. By taking this approach the challenges and how those challenges carry over in practice will provide a robust indication of the advantages and disadvantages of growing up bilingual. There appears to be two perspectives. Research dating back to 1913 reveals that growing up bilingual has a number of benefits particularly socially, culturally and linguistically. Other researchers argue that growing up bilingual limits the child’s ability to retain and extend his/her own language and creates distance from its own culture, society and impedes intellectual possibilities (Makin, Diaz and McLachlan 2007 , p. 205). Learning another language is expected to create some challenges particularly for the small child who is learning to speak generally. Theoretically at least, growing up bilingual must be particularly challenging for children who are learning to count, read and spell. Learning these basic functions in one language is difficult enough. Therefore it is not difficult to believe that growing up bilingual can inhibit the child’s intellectual possibilities. However, children who are exposed to two languages do have the opportunity to learn valuable linguistic skills and to exercise their respective cognitive skills in ways that monolingual children do not. The research sheds light on whether or not the advantages outweigh the disadvantages to growing up bilingual. I. Definition and Process of Bilingualism A. Definition Defining bilingualism has proven difficult as researchers are divided on what it means to be bilingual. Some researchers prefer a narrow definition of bilin gualism and insist that in order to be bilingual, an individual must be â€Å"very close to two monolinguals† (Reicholf-Wilscher 2008, p. 14). Other researchers in more recent times have preferred a broader definition of bilingualism, and have regarded bilingualism as a â€Å"common human condition that makes it possible for an individual to function, at some level, in more than one language† (Reicholf-Wilscher 2008, p. 14). Bilingualism means that children will be exposed to more than one culture and language at a very young age, most often at birth if they are growing up bilingual. There are obvious challenges for the young child as he/she begins the learning process. On the other hand, once the child learns two languages, this can be beneficial to the child later on. For instance if the family speaks one language at home and the child enters a school that teaches in another language, learning two languages will not only be necessary but beneficial to the childâ€⠄¢s education. Farther on, as the child enters adulthood, being bilingual will provide greater flexibility and opportunities in the job markets. However,if claims that bilingual children can suffer intellectual setbacks are believed, having flexibility and greater job opportunities is not only necessary but compensatory. B. The Process of Bilingualism In a majority of cases in which children become bilingual, the process of bilingualism occurs naturally and is

The media advertising for Conrack Essay Example for Free

The media advertising for Conrack Essay The appropriate media advertising for Conrack is most likely to be the advertisements of a local scale rather than a national scale. I believe that a good place to start is the local newspaper, yellow pages, leaflet and local radio. On the other hand, a business like Eco-Store is most likely to be advertising on an internet website, national newspaper and a specialist magazine or even television. The local newspaper is good for Conrack because many people of the surrounding community are likely to read it and it will therefore reach a vast majority of the target market. One disadvantage of the local newspaper is that the advertisement would be fairly small and will cost in the region of i 51. It could also mean that the advertisement is hidden behind the bigger advertisements of bigger companies. The Local newspaper could also be a disadvantage in that not many people will be interested. Eco-Store on may choose to advertise in the national newspaper rather than local because of its vast stores located throughout the UK. It is an advantage because it means that there is national coverage, readers can refer back to the advertisement and its relatively cheap at i 20,000 for 3 months for a company who turnover i 200 million. There can be also be much detail provided. In contrast to this, there is no movement or sound; the advertisement is usually boring as its limited to only black and white. The yellow pages are a good place to advertise for Conrack as there are different yellow pages for each region of the country. It is also an advantage as many people look at the yellow pages when they want to buy something auspicious such as timber. It is only a one off payment of i 367 for a 4. 5cm box for the whole year. This is well within the budget of Conrack. The marketing strategy for eco-store is to improve the Homely nature. The best way to do this is in the form of pictures. I think this might mean that eco-store could opt for television advertising. Television advertising is an expensive choice but it could prove to show results very quickly. On advantage of Television advertising is the creative advertising can have a big impact on the business. They can demonstrate Eco-Friendly being homely and can reach a vast audience. In contrast to this, its expensive, the message is short lived and many consumers switch channels when there are advertisements as there is now a vast amount of other program choices with the newly digital television. The other option for Conrack could be to advertise on the local radio; in recent years this has been proven to be very effective. It could be advantageous in that it: enables the use of sound, thought provoking messages could be used, produced relatively cheaply. On the other hand, it isnt visual, no copy of material, consumers may forget as there is nothing to refer back to. Eco-friendly may choose the internet as an advertising medium as it has wide coverage, cheap to set up, global, number of hits can be measured. Both companies could incorporate the use of specialist magazines. This will mean there are more effective consumers that are willing to buy the timber. It also means that many people may be interested and could attract local businesses to buy products in bulk. Both businesses could use many types of advertising that could enhance the image of there businesses and no business is limited in using each type of advertising medium. The best type of advertising is one which results are quickly seen. There are many other forms of advertising a business could use depending on the type of people they want to target and number.